Enrollment Analytics
Last updated 2026-09-29
This feature is included in the Standard plan and higher. If you do not see it in your account, your center is on a different plan. Compare plans
In this article
Go to Enrollments in the left sidebar and open the Analytics tab. Everything on it is built from your leads, so it is only as complete as what your team logs.
What You See
- Pipeline Overview: Total Leads, Active Leads, Avg Time in Stage and Avg to Enroll.
- Lead Funnel: how many leads sit in each stage, with the conversion from one stage to the next, so the biggest drop-off is obvious.
- Tour to Enrollment Conversion: the share of completed tours that enrolled, shown against an industry average.
- Lead Sources: which sources (website, referral, walk-in and so on) produce leads and which of them enroll.
- Lost Reasons: why families said no, from the reason you enter when marking a lead Lost.
- Needs Attention: leads with an overdue follow-up.
Enrollment ROI
On the Growth plan and higher, the Enrollment ROI card turns the funnel into money: inquiries to tours to enrolled this period, the yearly tuition of those enrollments, median days to enroll and, if you enter marketing spend under Inquiry & Tours, cost per enrollment by source.
Check the Lead Funnel every Monday. If Tour Scheduled to Tour Completed is the weak step, the fix is usually a reminder the day before, which the tour-booking follow-up sequence sends for you on Growth and higher.
Analytics needs the Leads pipeline, which is included in the Standard plan and higher.
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